Location:

Franklin, Tennessee

Status: 

Completed 2020 and 2022

Size:

Phase 01: 4,700 SF
Phase 02: 1,100 SF

Client:

TBWA

Shop Team:

James Kennon
Michael Kretz
Meredith Bardill

Project Collaborators:

MPE Engineering:
Edmonds Engineering - Phase one
Envision Advantage -
Phase two

General Contractor:
Hartert-Russell - Phase one
DWC - Phase two      

The first phase featured an interior renovation and build-out for a dynamic national advertising agency focused on national advertising campaigns for car manufacturers, the client requested a multimedia conference room with av capabilities to view proposed national advertising campaigns with large client groups. This space is supported by a flexible open office work environment for staff of creatives and account managers.

The second phase focused on providing dedicated editing and recording studios for the marketing teams to meet with clients and internal teams with a small lounge space. Sound isolation was a top priority and sensitive need, met by addressing the construction and finishes in each room to mitigate noise and to allow multiple studios to be in use simultaneously. The Workshop team developed an energetic wall graphic scheme for noting each studio in the corridor with attention to ceiling design to help add depth and definition to what would have otherwise been an unremarkable connecting corridor.